Brian Rust is a syndicated talk radio show host based in Panama City Beach, Florida, known for his conservative morning program, The Brian Rust Show. Heard now on the Florida Radio Man Network 9am-noon central. Born and raised in Northampton, Massachusetts, Rust began his radio career at his hometown station, WHMP-AM/FM, and interned at the legendary WRKO in Boston, where his passion for talk radio took root. With over 36 years in the radio industry, he has worked as both an on-air talent and programmer, managing multiple Top 40 and news talk stations across the United States, including in Connecticut and Mobile, Alabama.Rust joined Magic Broadcasting in 2006 as Director of Programming and Operations and later returned to WYOO to host his current show after an 11-year hiatus from talk radio. His program, airing weekday mornings from 5 to 8 a.m., is described as “edutainment” with a straightforward, blunt style infused with sarcasm and humor. It focuses on conservative politics, local Florida issues, and features guests like Senator Rick Scott and Pastor Jackson Lahmeyer. Rust’s unique “knock-it-off attitude” has made the show a standout in the Florida Panhandle.A resident of Bay County since 2006, Rust has been active in local politics, running twice for Bay County Commission. He is a graduate of Smith Vocational and Agricultural High School in Massachusetts and remains single, living in Panama City Beach. His show is available on platforms like iHeart, Apple Podcasts, Spotify, and Spreaker, and he engages with his audience through social media and his website, brianrust.us.
​